5 Reasons You Should Regularly Maintain Your Website
Websites aren’t what they used to be. In the 90s, when websites first gained serious popularity, they were a trophy of an organisation’s connection to technology. As of the introduction of ‘Web 2.0’, they’ve become less of a luxury and more of an absolute necessity. More companies now rely on websites to generate their business than ever before. With that being the case, maintenance of a website has become paramount.
The Google Gods
Enigmatic and oft frustrating creatures are the Google Gods. They keep shifting the goal posts when it comes to how to keep your site on top of the listings. Allegedly, the make up to 200 changes per year to their search algorithms. Let’s not pull punches here. Google uses artificial intelligence to decide, in real time, which sites appear where in their rankings. This is not a simple game anymore.
What does that mean for you? Regular website updates. Ideally, updates that reflect what Google wants to see. That might be hard to predict, unless you have someone on the inside that can feed you details of what they change. Assuming this isn’t the case, regular updates will keep you ahead of the game. Because generally, the changes relate to new web technologies that your site may or may not be employing. For example, the change last year that prioritises sites that are mobile friendly.
You Want Fresh Indexing
Fresh indexing refers to how often search engines look at your site. The easiest way to get them to do that is by updating your site.
Updating your website is basically your site’s way of flirting with Google. Whenever you make updates, Google pays attention, and it will come over to see what’s changed. That gives you the chance to wine and dine it and therefore talk it into ranking your site higher.
Of course, the employment of a good SEO plan is the only way to ensure you have higher indexing.
Updating Effects Security
If you leave your site dormant for too long, you increase the chances of it being attacked. The morally questionable of us continue to find new and inventive ways to hack, spam and trawl websites for information that isn’t theirs. The number one easiest way to deal with this is to make sure your site is up to date. This includes employing all the tools available to you in regard to site protection.
As a WordPress user, the absolute minimum is the installation of the Jetpack plugin, which includes basic site protection. But of course, updates for that plugin are released regularly. And if you don’t enter the back-end of your site at least semi-regularly to do the inevitable updates, you’re exposing yourself to unnecessary risk.
Up-To-Date Content Means Business
Up to now, we’ve discussed the more technical reasons for keeping your website well maintained. Of course, there are also more aesthetic reasons for doing so. Good SEO and a healthy Google ranking are one thing. Bu they’ll both be for nought if your site doesn’t grab people’s attention and make them want to stay.
Regular updating of the content on your site, and in particular your blog, shows potentially clients/customers that you are an active company. Engaging them with stand-out graphics and web tools will ensure that their experience with your site leaves them no reason to click away to your competitor’s sites.
In this way you should:
- Have a blog, and post on it regularly (fortnightly is recommended).
- Freshen up logos and graphics each year.
- Cycle through landing page content once a month.
- Ensure the content on your site looks good and reads well.
Your Competitors Are Doing It
If all the other reasons given here weren’t enough to convince you that you need to regularly maintain your website, then consider this: the other companies in your industry are going to be updating their sites regularly. Therefore, if yours is neglected, several consequences may follow.
First, your search engine rankings will fall against those of your competitors. Which means people see their sites first. That’s bad for business. Second, if you are not updating your content to meet industry standards, your potential users will become your competitor’s users as they will click away to find a more pleasing site.
All of this can easily become overwhelming. If you are busy and simply don’t have the time to manage your website the way you’d like, contact the team at WP Agency. They’ll set you up with a brand new site and handle all the maintenance for you.