5 Things Your Website Can Do for Your Business

  |   Business

Many small businesses ask themselves whether they truly need a website in order to make an impact on their chosen market. When you’ve only got one or two employees to speak of, it may seem like designing and running a company website adds up to a lot of extra work – work that you may not be convinced is worth your time.

However, the truth is that your website is the face of your business as it presents itself on the web. It’s the image of your brand that greets your customers when they decide to pursue a better understanding of your product or service, or simply learn more about your company. With the right website, you can convey the message behind your business, show your audience what you’re really about, and provide an initial point of contact to bridge the gap between consumer, and company.

Following are just five of the things that your website can do for your business.

1.    Attract New Leads

Over three billion people are currently using the internet according to the United Nations. Of these users, a large percentage are involved with making purchases, contacting a company, engaging in interaction with a brand, or doing something related to helping a business thrive. In other words, if you don’t have a website, you miss out on a huge potential audience, just waiting to make your company a success.

When you create a website, you create the opportunity for thousands of people to see your brand, and as you engage in things like SEO, analytics, and more, you’ll increase the chance that those people will be leads that convert into customers – thereby adding to the value of your bottom line.

2.    Capture Crucial Data

How do you figure out the best way to drive sales and improve business performance? By getting as much information as you can about what’s already working for your company – and what isn’t. Running a website today often involves using systems like Google analytics to find out as much as you can about the kind of people who visit your site, where they come from, and how long they’re likely to stay based on a range of critical factors.

The more data you gather, the more you can work on creating a more valuable experience for your customers which improves your brand images, and enhances your chances of earning further sales and loyal consumers in the future.

3.    Establish Better Relationships

Unlike a standard brick and mortar store, your website runs on a 24/7 basis, without any need to lock it up or pay for supervision. In other words, you can always be there for your customers, offering information, guidance, and even help if you have a service email available.

By running a blog or feed on your website, you can keep customers updated on new offers, promotions, and products, while your customer service section ensures that people can access the help they need, as soon as they need it. This means that your website can build better relationships with your customers, which is essential if you want to establish repeat business and a loyal following.

4.    Strengthen your Credibility

It’s not enough to have a website that simply offers information about your services and products – you also need to deliver advice, guidance, and suggestions that cements you as an authority in your industry. A well-designed website that is full of useful, and factual information will add credibility to your business, and therefore strengthen your brand.

After all, if people can see from your website that you are worthy of their trust, thanks to your helpful tips, testimonials, and more, they’re more likely to take the risk that’s involved in going into business with you. In fact, the more credible you are, the more likely you are to edge out the competition – even if your prices are a little more expensive!

5.    Enhance Customer Reach

Finally, there is no other method of marketing available today that matches the geographic reach afforded by a website, particularly as internet usage continues to increase year after year. If you don’t have a website, then the chances are that you will lose your business to a company that does. After all, your website puts your business out there to be found by anyone, anywhere.

Combined with social media efforts and other marketing solutions, your website is the central hub that forms the heart of your digital presence. Without it, you’d struggle to find anyone willing to engage your business that you can’t physically speak to in person.