Flat design style modern vector illustration concept of programmer or coder workflow for website coding and html programming of web application. Isolated on stylish colored background.

How to Set Up a WordPress Website for Your Business

  |   Business

After servicing small businesses for over 10 years, I’ve come to understand that most business owners find getting a website daunting. They are thinking about, “How much is it going to cost?”, “Will the design be suitable for my business?” and “Will it be easy to manage and update?”.

 

Like many business owners, there’s a good chance you have your hands full juggling your business and ensuring you finalise your day to day tasks, replying to emails, answering the phone, paying the rent – amongst all the other things! With so little time, it’s hard to think about how to set up a website for your business – let alone by yourself.

 

If you’re reading this article, you probably already know about WordPress and how popular & powerful it is. So I’m not going to cover those aspects. But if you don’t know about WordPress you can find out more here.

 

There are three main options you can take in setting up a WordPress website yourself:

  • go to WordPress.com
  • set up a self-hosted WordPress installation
  • or use a reliable hosted solution

 

OPTION 1: WordPress.com

Setting up an account in WordPress.com is easy and they have over 320+ themes to choose from

  1. Simply go to https://wordpress.com/ and press “Create Website”
  2. Fill in your details and open your account
  3. When you initially open your account, you will have a blank dashboard and you will need to select an appropriate theme for your business
  4. You will need to do a little bit of work to get your website going, such as adding pages, posts, menus and images

 

However, if you need further functionality, like customising your fonts or anything further, WordPress.com does not allow plugins to be installed on their platform due to security reasons.

 

OPTION 2: A Self-hosted WordPress Installation

This is your most flexible option if you are wanting to customise your website design and extend it’s functionality. There is almost a WordPress plugin for anything, which can be free, paid or sold on a subscription basis.

 

Although it is a much more flexible solution than what you may find at WordPress.com, a self-hosted WordPress installation can be difficult to use for those who are not as familiar or comfortable with web servers, cPanel, MySQL, HTML, CSS or PHP.

 

For a comprehensive tutorial on how to set up your self-hosted WordPress installation please click here.

 

As you’ll see, before you can even get started in working with WordPress, you’ll need to do quite a lot of work to get it up. Then you would still need to manage your website, ensure that it is secure and up to date. If you have time, a limited budget and are game enough to test out your tech skills then this is a good option.

 

OPTION 3: A Reliable Hosted Solution

There are a few reliable hosted solutions available that operate similar to the WordPress.com network but are focused on niche markets. Two such companies are edublogs.org and us – wpagency.com.au. Edublogs offers hosted WordPress websites for schools and universities and WP Agency offers hosted WordPress websites for small businesses.

 

The advantage of creating your website through such companies is that you don’t need to have any knowledge of web servers or HTML, CSS or PHP, as everything is already set up for you. However, being a network they may have some restrictions for templates & plugins, so you’ll need to look at what they offer. View our WordPress website subscriptions to find out more details.

 

That being said, because they control their own networks, Edublogs for example have themes & plugins appropriate for the education industry whilst we do the same for small businesses.

 

To get a WordPress website for your business watch this short clip or follow the steps below:

 

 

Step 1: Go to wpagency.com.au

Step 2: Go to the ‘web’ tab and select a template

Step 3: Fill out your details

So there you have it, 3 options you can take to set up a WordPress website yourself for your business.